Hey, Trailblazer! I recently had the incredible opportunity to attend a virtual book launch event hosted by the one and only Alex Hormozi, and let me tell you, it was a total game-changer. The way he stacked value and over-delivered during that event completely rocked my world. I was so inspired that I decided to spread the love by purchasing a bunch of copies of his book and giving them away to members of my email list and my amazing Instagram community. Now, I’m beyond excited to share with you one of the major lessons I learned from devouring the first two chapters of this game-changing book.
Let’s Dive into the Good Stuff:
Hit play to dive into the nitty gritty of these topics (and to see how I’ve implemented them in my business). If you’re looking for a quick synopsis, keep reading!
1. Lead Magnets: Free or Paid, They’re Gold: One of the first things that Alex reminded me of is that lead magnets can come in all shapes and sizes, and they can be either free or paid offers. The key is to make them irresistible and valuable to your audience.
2. The “Why” Behind Calls to Action: When it comes to crafting a call to action (CTA), don’t forget to include the all-powerful “why.” People are more likely to take action when they’re given a reason. Alex illustrated this with a fascinating study where folks were more willing to let someone cut in line when provided with a reason. It’s a simple reality: reason is often the magic ingredient that nudges people to take action.
3. The Art of Value Stacking: Value stacking is like a secret ingredient for business success. It means creating bonuses and experiences that help your clients achieve their goals faster and with more ease. The cool thing is, you can do this in a bunch of different ways, from spicing up your content delivery to offering various formats and options.
4. How Lead Magnets Can Save the Day: Alex dropped some serious knowledge about how a well-crafted lead magnet can save you big bucks on advertising. A killer lead magnet not only creates demand for your core offering but also solves a specific problem for the right audience. It should make your core offer a total no-brainer. And he demonstrated this brilliantly with the launch of his own book. He stacked value, explained the book’s mission, threw in a dash of scarcity, and boom – we were all itching to get our hands on it.
So, Here’s the Plan:
Implementing these insights into my business has been a game-changer. First, I created a bonus called Quantum Leap to compliment our best-selling time management workshop – Master Your 4% Activities. It was designed to offer daily support and accountability for those struggling with goal achievement and time management. And guess what? When I offered it for free, over 500 awesome folks jumped on board and couldn’t stop raving about how insanely helpful it was.
This overwhelming response made it clear that this offer resonates so, here’s the scoop: we’re taking Quantum Leap to the next level by making it even more accessible and action-packed. Alongside the daily guides, journal prompts, digital calendar, and daily accountability guide, we’re throwing in some extra goodies like a printable calendar, monthly journal, mini-course, and more. We’re planning to launch it alongside our brand new online store this fall, complete with a sweet promo code for free access. Why? Because we want to treat you for being a part of this community! So hit subscribe on your favorite podcast platform so you don’t miss out once it goes live! And until next week, I’ll see you over on the gram! Ciao!